This year, the most unavoidable topic in our electronic processing industry is the price increase of raw materials. The prices of MCUs of copper clad laminates, copper foils, tin materials, and resistance-capacitor chips continue to fluctuate, bringing huge fluctuations to the entire industry. How should we respond in such an environment? As a PCBA solution service provider that has been deeply involved in Ningbo for more than ten years, Ningbo Chaojing Electronics has gone from the early research and development of single-chip computers to the current research and development and production of a complete PCBA set of small household appliances, lighting, and 4G Internet of Things. We truly feel the reality of the industry's "squeeze on both ends": Upstream raw material costs continue to rise, and the project budgets of downstream brand customers have long been locked in, making price adjustments very difficult. If an order is accepted, profits are severely compressed; if the order is abandoned, the factory's production line and personnel operating costs still exist. It is really tasteless to eat, but a pity to abandon it!

In such an environment, production will inevitably be simplified and materials will be stolen to maintain low prices at the expense of quality. But of course, there are factories like Chaojing Electronics that have excellent technical and R & D and design capabilities, communicate with customers in a timely manner, and optimize or improve product performance while maintaining the same quality. We have served a large number of small appliance customers in Cixi and Yuyao, from breast pumps and air fryers to tooth flyers and heaters; we have also implemented various LED lighting and eye protection solutions in Ninghai, as well as a large number of 4G IoT smart hardware with Mini programs APP. The quality of a PCBA board directly determines the stability of the terminal product. Once there is a defective welding or material hazard, it will bring customers major losses to after-sales, returns, and brand reputation. The mass production reputation accumulated over the past ten years cannot be lost in the market. Throw it away when the market fluctuates.

In the face of the general price increase environment, we are not passively accepting it, but use our own supply chain and technical capabilities to help customers respond together:

1. Centralized procurement and lockdown of materials: Relying on years of supply chain resources, centralized bulk procurement, and try our best to offset the pressure brought by some of the rising materials for long-term cooperation customers.

2. Pre-stage BOM optimization and cost reduction: During the plan development stage, without reducing product performance, optimize component selection, avoid the surge in scarce materials, and control the cost of the whole machine from the source.

3. Early warning of material market prices: Follow up supply chain dynamics in real time, synchronize material market prices in a timely manner, give customers reasonable stocking suggestions, and reduce the risks of price increases and supply outages.

With the development of the times, the era of artificial intelligence has begun. In the future, we hope that colleagues and leaders in various industries will improve innovation and quality. We hope that our technology and capabilities can join you into the broader era of science and technology. We are always waiting for you. Come!!